We will fly the spirit of our nation to the world and be a role model to our people. We embody the magic of free South Africa to host a safe, warm African experience.

Mission

South African Airways is committed to being a dynamic, efficient and safe airline, caring for its employees, providing warm, personal service to it's clients, the realisation of profits for its shareholders, and contributing to the wider community.

Values

• We empower through delegating responsibility and authority, and we expect high levels of performance and reward in relation to contribution.
• We exceed customer expectations the first time. We ask how things can be done, not why they can't.
• We respect the equal rights of all people and promote their personal and professional growth through open contact and support. We create a sense of belonging and loyalty to South African Airways.
• We are socially accountable and responsible to the needs of the community and the environment.
• We act honestly, fairly and consistently according to clear guidelines and transparent decision making.
• In everything we do, safety is paramount.
• We strive for continuous improvement and better ways of doing things. We accept the risks that innovation and empowerment bring.
• While striving to do well individually, we always focus on the overall needs of the organisation.

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